Reuters Market Light

logo

Challenge

Providing information and communications mode via technology?

Progress

From a highly personalized sms based micro information service for farmers, RML has constantly improvised their offerings and created innovative solutions to meet the dynamic needs of the agri-ecosystem. Their offerings include a mix of solutions specially designed keeping in mind the challenges in the agri-ecosystem

Result

REACH

1.2 million unique registered subscribers. Various studies have indicated that farmers usually share this information with 4-5 peers!

PRESENCE

Over 50,000 villages across 17 states

COVERAGE

450+ crop varieties 
1300 + markets covered