As the OTT (Over-the-Top) streaming landscape continues to expand, advertising has become one of the primary revenue generators for streaming platforms. Among various monetization models, Roku’s Ad-Supported Video on Demand (AVOD) stands out as one of the most accessible and scalable options for platforms looking to drive substantial revenue while keeping content free for viewers.

The OTT space is booming, with a variety of monetization options available to content creators and service providers. As the OTT market becomes increasingly saturated, platforms must move beyond merely offering content to monetizing it effectively. Understanding which monetization model to adopt—and how to implement it—has never been more important.

The world of Over-The-Top (OTT) streaming has redefined how we consume entertainment. With the explosion of content and the variety of devices available for streaming, OTT platforms face the challenge of providing a consistent and seamless experience across multiple devices. Achieving flawless cross-device integration isn’t just a technical hurdle but a strategic necessity in today’s competitive streaming market.