About Company

Tudip Technologies Pvt. Ltd is a CMMI Level 5 extreme technology company. Careers at Tudip Technologies are not just jobs, but a promise of a bright and dynamic future. Tudip provides ample opportunities to grow within the company technically as well as a technocrat by promoting entrepreneurship. Tudip Technologies’ careers will enable you to help clients enhance and improve while you build your career. Tudip is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We are a place which defines Integrity, Innovation, and Serenity. Tudip provides you a better platform that translates an individual into an experienced and immensely skilled professional through an ethical and vibrant business environment. We are here for effective client servicing, taking care of our employees’ needs, and creating a success story to remember.

About the Role

We are seeking a results-driven Digital Marketing Manager to lead the digital marketing strategy and execution for VoXgent. This role will be responsible for building brand awareness, generating qualified enterprise leads, driving website traffic, managing digital campaigns, and supporting revenue growth through data-driven marketing initiatives. The ideal candidate has experience marketing B2B SaaS or AI products and is passionate about creating impactful campaigns across digital channels.

Please read the job criteria below and drop us an email at joinus@tudip.com OR create an account on our Recruitment Portal to get started.

About VoXgent

VoXgent is an enterprise AI platform that enables organizations to transform customer engagement through intelligent voice and chat agents. Built for enterprises, VoXgent integrates seamlessly with leading CRM, ERP, and business applications to automate customer support, sales, employee assistance, and business workflows using Generative AI.

Key Responsibilities

Digital Marketing Strategy

• Develop and execute the digital marketing strategy aligned with business growth objectives.
• Build quarterly and annual marketing plans focused on pipeline generation.
• Define campaign goals, budgets, KPIs, and ROI targets.

Demand Generation

• Plan and execute integrated demand generation campaigns across multiple channels.
• Generate Marketing Qualified Leads (MQLs) for the sales team.
• Optimize lead nurturing workflows and marketing automation campaigns.
• Collaborate with Sales to improve lead conversion rates.

Content Marketing

• Create and manage high-quality content including blogs, case studies, whitepapers, eBooks, landing pages, newsletters, and customer success stories.
• Develop messaging around AI, Conversational AI, Contact Center Automation, Customer Experience, and Enterprise Automation.
• Coordinate product launches and feature announcements.

Website & SEO

• Manage and optimize the VoXgent website for user experience and conversions.
• Improve organic search rankings through SEO best practices.
• Monitor website performance and conversion metrics.
• Work with designers and developers to optimize landing pages.

Performance Marketing

• Manage Google Ads, LinkedIn Ads, Meta Ads, YouTube campaigns, and retargeting initiatives.
• Optimize campaigns to maximize ROI, CPL, and conversion rates.
• Conduct A/B testing for ads, landing pages, and CTAs.

Social Media Marketing

• Develop and execute social media strategies across LinkedIn, YouTube, X, and other relevant platforms.
• Build thought leadership content around AI and enterprise automation.
• Grow followers, engagement, and brand visibility.

Email Marketing & Marketing Automation

• Design email campaigns for lead nurturing, customer engagement, and product updates.
• Segment audiences and optimize email performance.
• Manage marketing automation workflows.

Events & Webinars

• Plan and promote webinars, product demos, virtual events, Lunch & Learn sessions, and industry conferences.
• Coordinate event marketing campaigns before, during, and after events.
• Measure event-generated pipeline and ROI.

Analytics & Reporting

• Track campaign performance using Google Analytics, CRM dashboards, and marketing automation tools.
• Report on website traffic, lead generation, campaign ROI, CAC, CPL, and marketing attribution.
• Provide actionable recommendations based on data insights.

Cross-functional Collaboration

• Partner with Product, Sales, Customer Success, and Leadership teams to align messaging and campaigns.
• Support sales enablement through collateral, presentations, and competitive positioning.
• Work closely with external agencies and creative partners when required.

Required Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• 5+ years of experience in digital marketing for B2B SaaS, AI, cloud, or enterprise technology products.
• Proven track record in lead generation and demand generation.
• Experience managing enterprise digital campaigns with measurable business outcomes.
• Strong understanding of SEO, SEM, email marketing, and marketing automation.
• Excellent written and verbal communication skills.
• Strong analytical and project management abilities.

Preferred Skills

• Experience marketing AI, Generative AI, Conversational AI, SaaS, or enterprise software products.
• Hands-on experience with Google Analytics, Google Ads, LinkedIn Campaign Manager, Search Console, and Tag Manager.
• Experience with HubSpot, Salesforce Marketing Cloud, Marketo, or similar marketing automation platforms.
• Familiarity with CRM systems such as Salesforce.
• Basic knowledge of HTML, CMS platforms, and landing page optimization.
• Experience using AI tools for content creation, campaign optimization, and marketing analytics.

Key Competencies

• Strategic thinking
• Demand generation expertise
• Content storytelling
• Performance marketing
• Data-driven decision-making
• SEO and SEM proficiency
• Marketing automation
• Brand building
• Campaign management
• Collaboration and stakeholder management
• Creativity and innovation

Key Performance Indicators (KPIs)

• Marketing Qualified Leads (MQLs) generated
• Sales Qualified Leads (SQLs) influenced
• Pipeline generated from marketing campaigns
• Marketing-sourced revenue
• Website traffic growth
• Organic keyword rankings
• Landing page conversion rate
• Cost per Lead (CPL)
• Customer Acquisition Cost (CAC)
• Return on Ad Spend (ROAS)
• Email open, click-through, and conversion rates
• Webinar registrations and attendance
• Social media engagement and follower growth
• Content downloads and lead conversions
• Marketing campaign ROI