Reuters Market Light

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Challenge

Providing information and communications mode via technology?

Progress

From a highly personalized sms-based micro information service for farmers, RML has constantly improvised their offerings and created innovative solutions to meet the dynamic needs of the agri-ecosystem. Their offerings include a mix of solutions specially designed keeping in mind the challenges in the agri-ecosystem

Result

REACH

1.2 million unique registered subscribers. Various studies have indicated that farmers usually share this information with 4-5 peers!

PRESENCE

Over 50,000 villages across 17 states.

COVERAGE

450+ crop varieties
1300 + markets covered