Insights from NASSCOM SME Confluence 2025

24 March 2025

Tushar Apshankar Joins Industry Leaders for a High-Impact Panel on Strategic Sales

On March 20, 2025, Tushar Apshankar, Co-Founder of Tudip Technologies, joined a power-packed panel at NASSCOM SME Confluence 2025 in New Delhi, focused on scaling sales and business growth for SMEs.

The panel brought together leaders with diverse experiences and deep market insights:

• Manoj Sahai – Ex-Sales Leader | Tata Consultancy Services
• Arun Patnaik – CEO & Director | AABSyS IT
• Tushar Apshankar – Co-Founder | Tudip Technologies

In front of an audience of SME leaders from across India, the session tackled real-world sales challenges and strategies, especially relevant for companies targeting high-ticket clients, long sales cycles, and trust-driven markets.

Key Topics Covered in the Panel

• The psychology of selling high-value solutions in a competitive market
• Building long-term trust before, during, and after the conversion
• Understanding and qualifying the right potential buyer
• Shifting from product-pitching to consultative value conversations
• Aligning your sales process with the decision-making mindset of Indian SMEs

Tushar Apshankar’s Lens: Sales That Aligns with Purpose

Tushar emphasized that effective sales isn’t about persuasion — it’s about positioning. He shared that understanding the buyer’s journey, expectations, and internal motivators is the key to winning trust — especially when working with high-ticket opportunities.

In a lighter moment, he used a Harry Potter reference to explain the importance of alignment between people, purpose, and platform — drawing parallels between choosing the right career path and choosing the right client engagement:

“You have to love what you do, it has to suit you, and — let’s not forget — it should pay.”

His approach stood out for blending humor with depth, giving SME leaders a relatable framework to reflect on how aligned their teams are with their offerings.

Collective Takeaway

Each panelist brought something powerful to the table:

• Manoj Sahai shared enterprise sales wisdom from his tenure at TCS, focusing on building predictable systems and enterprise trust
• Arun Patnaik emphasized the role of relationships and personalization in long-term B2B partnerships
• Tushar represented the voice of agile, purpose-driven SMEs, showing how startups can scale strategically without losing authenticity

Tudip’s Sales Philosophy

At Tudip, we don’t sell features — we create alignment between business goals and technology outcomes. Our experience with global SMEs has shown that the best deals are built on trust, timing, and relevance.

Tushar’s contribution to this panel reflected that ethos — positioning Tudip as both a solutions partner and a growth enabler.

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