How To Select Different Colors for the Android/iOS Applications?

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Tudip

26 June 2020

Introduction

There are about 2 million apps on the iOS app store and around 2.4 million apps on the android play store.For our app to stand out and to be downloaded we need to take care of the design.

How much a user likes an app is not only related to how many features have you added or how good the code is. These are also important  points while implementing the application but the most important point to make the user fall in love with the app is the app design. Following the mail aspects for which the app is designed

  • How easy this is
  • How beautiful UI is

Designer Vs Non-designer Thinking

We all  know that there are four colors in the Indian flag, but from the designer’s point of view, each color has its own meaning and reason. Likewise it varies according to the  purpose of the application.

We already know Red is a color of love so, while using a marriage application you always observe the color- red mostly. Following are the colors used to achieve the specific goal:

  • Red : Love, Energy, and Intensity.
  • Yellow: Joy, Intellect, and attention.
  • Green: Freshness, Safety, and Growth.
  • Blue: Trust, Stability, and Serenity.
  • Purple: Royalty, Wealth, and  Femininity.

How to Combine Colors and Formulate Color Palettes?

We normally see that there are multiple colors in the one application. There is a way to combine different colors for your app design. Color wheel is a perfect tool for color selection and mostly you must have seen this in your art classes. This is perfect not only for the artist but also for the designers.

Application_colors_01

There are different color type selections and have their different purposes.

  • Analogous Colors

    Analogous colors are basically made by combining the two analogous colors. Suppose, I have an orange color in my design. How would I combine it with the different colors to complete my design? I can select the analogous color like red.

    Application_colors_02

    Advantages:

    • Easy to locate
    • Harmonious

    Where to use:

    • Background screens
    • Main interface of application
  • Complementary Colours

    This is opposite to the analogous color. Suppose, We are taking red from the color wheel then we have to select the opposite color from the color wheel.

    Application_colors_03

    Advantages:

    • Best for the clashy design
    • Easy to locale

    Where to use:

    • App logo designs.
    • Attention grabbing designs
  • Split Colors

    To decrease the clashes of complementary color instead of taking direct opposite color we can take an analogous two different colors. Now we have three colors in our app design.

    Application_colors_04

    Advantages:

    • Attention grabbing
    • Easy to locale and less clashy

    Where to use:

    • App logo designs.
    • Attention grabbing designs
  • Triadic Colours

    If you are working on the traditional application then you must think about the triadic colors. To select the triadic color you have to select any random color and draw the equilateral triangle on the opposite side of the color wheel.Application_colors_05

    Advantages:

    • Attention grabbing
    • Well balanced

    Where to use:

    • Traditional print design and advertising design

Tools For Designing Different Colors

As an app developer we might not have to sit there and combine different color codes. So there are different tools which will help you to select the different colors like ColorHunt.com.

References:

 

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