Why Should Small Businesses Localize Their Websites Properly?

Why Should Small Businesses Localize Their Websites Properly?

05 May 2021

If you are the owner of an international business or plan to open your business abroad, you might want to attract more customers onto your website to generate bigger sales. And, as you know, a website is a company’s face and the first point of contact.

Your website can be already user-friendly and accessible by clients from different locations. But you will also need to add different languages to your website. However, a simple translation wouldn’t be sufficient nor professional; that’s why it is always best to get professional website translation.

Basic translation tools might translate your texts with mistakes, or the main message you want to convey to your customers might be lost. This article will help you understand why it is so crucial to adapt and adjust your website to the needs of your target market to avoid a bad reputation.

Cultural Differences

The first and the most important thing to consider while localizing your website is culture. Culture is a fundamental term that defines the way people think, speak, and act in a society.

It is evident that people have different values, beliefs, and attitudes. And each culture has its own set of rules and norms. Although some countries might seem to have similar or even the same cultures, they are totally different. This variation can be easily seen in digital marketing; for example, people from various countries have different preferences when it comes to buying products online.

People from different cultural backgrounds will have different expectations from your website. If you fail to understand these cultural intricacies, you will not strategically target your audience.

Language Barriers

Entering new markets will require you to adjust your business to the target audience’s preferences and needs. And the first thing you can do is to add another language to your website. Foreign customers will find it easier and more convenient to make purchases or to communicate with you through your online platforms. Localization will ensure that your message fits the cultural context of your target market without offending anyone.

Seeing a native language will make your visitor stay on your website to explore your content in detail. In addition, if the whole website is localized, your potential buyers can easily find the products or services that they are looking for.

Marketing Opportunities

One of the main reasons why small business websites should be localized is that they can take advantage of the global marketplace and gain more customers from other countries.

But it is not enough to just translate your website into different languages; you will also need to adjust your website so that it is optimized for your targeted market. In order to get the best results from the localization of your website, you should make sure that you adjust the design of your website so that it matches the needs and habits of your potential customers.

Content Diversity

There is another reason why small businesses should localize their websites: content diversity. Many businesses fail because they only focus on one market. Still, if you decide to expand into other countries or regions, it would be a good idea to localize your website in order to improve your content diversity strategy.

Content diversity means that each website contains unique content that is related to a particular country or region.

Customer Satisfaction

Localizing your website can also help you increase customer satisfaction because it will be easier for people to access your business. In addition, localization can help you improve brand awareness and gain more customers from other countries.

In order to successfully localize your website, you will need to translate every single word and adjust your website content for a specific country or region.

For example, you won’t be able to attract Australian customers if your site is not translated into English. In addition, if you don’t want to lose your potential customers who are interested in your products or services.

Great Online Reputation

When a customer visits a localized website, he or she is more likely to trust you and feel more comfortable with buying something from that particular company. This is because it is easier for a local customer to trust a local business than an international one.

Online reputation is very important for small businesses; that’s why they need to make sure that their websites have all the necessary features such as social media integration, contact forms, shipping tracking, etc. Localizing your website can help you improve your online reputation because potential customers can easily find answers to their questions on your website.


There are many reasons why small businesses should localize their websites for their target markets. It is very important to consider cultural differences when creating localized content in order to adapt your content strategy and attract more customers.

It is also important to keep in mind that there are many factors that influence a country’s culture, so if you want to localize your website, you should be willing to invest time and effort into it. Don’t try to localize your website with Google Translate; instead, you should hire professional translators who will help you get the best results.

After reading this article, you can see that there are many reasons why small businesses should localize their websites properly; now, it is up to you to choose whether or not you want to localize your site or not.

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